Water Sustainability

For my DES 151 - Type in Motion final project, I was required to create a 60-90 second video on sustainability. The California drought interested me, so I decided to delve a little deeper and take a look at ways we could conserve water.  

Ideation first...

I began by brainstorming some ideas I had and drawing a quick storyboard. Then, I created two different mood boards. I knew I wanted to emulate a very simple yet powerful look. After, I proceeded with two style frames (pictured above). Color was important, so I ultimately opted for the color palette on the left but with the Futura font from the right. 

What was I thinking?

I wanted the animations to be very fun and playful. Water is soluble, and so I decided to make water in various shapes and forms. I decided to be consistent with my usage of colors and kept the text teal. Different weights of Futura was used. 

The goal...

Ultimately, I wanted to inform my audience on ways they could conserve water. By giving them a little bit of background information on how much water Californians use on average, I believe it would make them more mindful of their usage. 

It was an exciting project to work on! I am still fairly new at After Effects, but feel as thought this project has been able to help me learn even more. Shoutout to Marc for teaching such an awesome course! 

and without further ado... click play to watch the video below!